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Meet Roy de Souza, the tech entrepreneur who grew to become non-public disaster into struggle against cancer

Julia R. Williams by Julia R. Williams
August 21, 2025
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For forty eight-12 months-old Roy de Souza, life turned out extremely good on both expert and personal fronts. Coming from a Goan family of doctors that prized education, de Souza didn’t disappoint.

He attained a grasp of Engineering from the University of Oxford and an MBA from Kellogg Business School. In 1999, he plunged into the world of startups and founded ZEDO, a digital advertising and marketing generation employer in Silicon Valley.Meet Roy de Souza, the tech entrepreneur who grew to become non-public disaster into struggle against cancer 1

ZEDO, which manages and runs digital ad campaigns for advertisers and helps publishers monetize their assets, has emerged as one of the largest international internet advertising and marketing technology corporations.

Meanwhile, de Souza constructed a cozy domestic in Mumbai and lives together with his wife and 3 kids on the private front, and the whole thing turned into easy sailing till calamity struck.

One late night in April 2017, whilst the couple had been partying at a chum’s domestic in South Mumbai, his wife complained of intense stomach pain and was taken to the clinic. The physician suspected kidney stones and ordered a CT scan.

“I spotted a shadow-like thing at the liver, but when I requested them, ‘what is this?’ They would not inform me,” de Souza instructed Moneycontrol.

De Souza’s worst fears came true. His spouse, who became in her 40s on time and felt flawlessly healthy till a few days earlier than the incident, changed into recognized with what’s scientifically termed as metastatic colon cancer. In its superior level and aggressively spreading beyond the liver, the disease has a survival rate of under 15 percent.

Summary show
Fight against most cancers.
New desire – personalized vaccines

Fight against most cancers.

On the advice of a medical doctor buddy, the de Souzas right now flew to the Memorial Sloan Kettering Cancer Center in New York to seek advice from Dr. Nancy E Kemeny, a medical oncologist specializing in metastatic colon cancers that have to spread to the liver.

Dr. Kemeny is famous for pioneering the hepatic arterial infusion (HAI) pump to pump excessive energy chemo at once into the liver, and it has super effects.

Founded in 1884, the Middle is continually ranked among the international excellent cancer hospitals.

An appointment with Kemeny isn’t smooth, and the slots are crammed months in advance. Add to that the truth that she handiest treats sufferers that fall colonizing most cancers that have spread to the liver.

Despite the demanding situations, de Souza’s spouse remained robust and composed. The perseverance paid off, and after days of attempts, he became confident of an appointment with Dr. Kemeny.

Keeping her word, Dr. Kemeny started chemotherapy right away, and thankfully, the patient responded nicely. For attitude, only 50 percent of sufferers with metastatic colon cancer respond to treatment.

But Roy didn’t stay equal because of that.
“You study it; there may be a large opportunity that she isn’t always going to be around.

I am going to be here with the youngsters on my own. And she is ideal with the youngsters. I’m not so correct. Children want to be with their mom, there’s a bond, and I do not think I can replace that,” de Souza said with tears in his eyes.

Chemotherapy can extend a patient’s existence by killing the most harmful cancer cells with a cocktail of toxic tablets, but it doesn’t cure cancer. Consequently, De Souza made up his mind and decided to do something it takes to shop for his spouse. He intended to dedicate the relaxation of his existence to discovering a treatment for metastatic colon cancer.

He began by reading textbooks and studying material on most cancers. “I started wondering, nicely, why can’t we kill (this cancer), we’ve got the technology, we’ve got drugs, these are living cells, we’ve got to get something to go in there and kill the cells. And after approximately six months, I learned that there had been nothing available. That’s when I started out searching for other cancers; what labored to quit other cancers? What is the modern-day questioning?” de Souza pondered.

While scouring for viable treatments that could cure his spouse, de Souza stumbled upon promising outcomes of customized vaccines in treating cancer, a form of skin cancer.

New desire – personalized vaccines

According to research, our body’s immune system acts as a natural defense against most cancers, raising the feasibility of using vaccines to treat the disease. But it isn’t as easy as it sounds.

For instance, an awful lot of polio sickness is because of three kinds of poliovirus, and it became notably easier to come out with a vaccine protecting the 3 lines.

However, in most cancers, in which the cells mutate aggressively, designing and developing vaccines is a more daunting undertaking. Add to that the fact that each tumor is specific in terms of the composition of mutations, and best a small fraction of patients have comparable tumors.

This made it inevitable that the treatment might be a personalized healing vaccine or a vaccine custom-made for a specific tumor.

Even though the efficacy and financial feasibility of a personalized vaccine are debated, the clinical and technological advances in genomics, facts science, and cancer immunotherapy have enabled the spot-mapping of the mutations inside a genome, selection of vaccine goals, and on-call for production of therapy customized to an affected person’s tumor.

De Souza commenced making calls to the most renowned cancer institutes to develop a vaccine for his wife’s cancer. Data scientists, immunologists, and immunotherapists at five institutes — the Mount Sinai Medical Center, New York; the Dana-Farber Cancer Institute, Boston; the MD Anderson Cancer Center, Houston; the University of California, San Diego; and the La Jolla Institute for Immunology had been inclined to assist.

De Souza additionally discovered a partner with a wonderful scientist, Devabhaktuni Srikrishna from California.

Using their beneficiant advice and his generation revel in, Roy changed into capable to get a customized vaccine designed for his spouse.”

After completing the analysis of the facts, de Souza ultimately moved to a huge cancer research sanatorium in Germany, where the vaccine was manufactured and administered. This changed into performed as US legal guidelines do not allow vaccines to be administered until the drug is permitted by the USFDA.

“In Germany, we paid to look at the medical doctor and paid an organization to fabricate the vaccine. We had not been charged for using the health center because it’s part of their research. They do not charge for the actual vaccine. Fortunately, many people make donations to help them fund studies,” de Souza discovered.

His wife has, up to now, acquired three vaccine photographs — one each in November and December 2018 and one in January 2019. De Souza stated that his wife is now doing nicely. There is no increase in cancer so far. However, she may also want to be vaccinated every six months.

Julia R. Williams

Julia R. Williams

I love technology, and I love to share what I learn. I write about the latest tech trends, from hardware to software and beyond. My writing has appeared in various online publications and print publications, including PCMag, MakeUseOf, TheNextWeb, and more. I'm based in San Francisco, California.

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