ALIX NYC is a New York-based fashion label focusing on ladies’ bodysuits and swimsuits. We are searching for an inspired, organized, and innovative individual to direct and manage our e-trade enterprise and virtual advertising applications.
The best candidate will cultivate the ALIX NYC logo notion through careful content material choice and distribution across all virtual systems. This candidate will try to obtain exponential income growth and emblem focus with effective control of the product, content material, marketing, analytics, customer service, and achievement.
Responsibilities:
Direct and manipulate all elements of the e-trade business; online client enjoys, and the usual digital advertising approach.
Maintain the safety and integrity of the website – ensuring sure website’s performance, troubleshooting issues, and overseeing enhancements and upgrades.
Oversee planning and oversight of the latest product launch, including product pictures, retouching, merchandising, stock descriptions, transport dates, press, SEO, etc.
Responsible for excellent customer support, suitable guidelines, efficient order processing, achievement, shipping, and returns.
Strategize, develop, and execute applications to optimize and develop the e-trade business.
Implement best practices and progressive techniques to optimize user experience via website and cell capabilitiesCreate and personalize an E-commerce price range and hold a branch P&I
Responsible for Weekly and month-to-month income, inventory, promotions, site visitors, and marketing reports
Manage digital advertising programs, including email, SEO, gifting, paid social, and remarketing programs.
Manage email advertising and marketing approach, oversee content, promotions, and email acquisition. Execute advertising and promotional calendar to achieve income goals. Ensure the most desirable product collection is obtainable to meet the client’s calls for
Manage social media structures; innovative property, posting, and curation.
Strategize on advertising efforts to grow brand recognition and patron engagement through social structures. Oversee the development and execution of all virtual asset ventures, including marketing materials, website design, virtual advertising and marketing, and social media collateral. Work with the Creative Director on the execution of all eCommerce photoshoots and advertising and marketing assets.
Collaborate with the layout, finance, and PR crew to drive visitors through influencer collaboration and gifting, online exclusives, partnership opportunities, and different efforts that can increase brand attention.
Requirements:
three+ years of experience in digital advertising/e-commerce, visual merchandising, retail
Bachelors Degree
In-depth information and understanding of social media structures
Operating expertise of the Shopify Platform
Experience with Google Analytics, AdWords, Facebook, and search engine marketing
Excellent written, verbal, and presentation abilities
Extremely organized and attention to detail
Self-starter who can think outside the box
Adobe Suite – Photoshop and InDesign
Passion for style, virtual retail, social media, photography
Positive, pro-active, hassle solver
