French skincare emblem, Bioderma, has introduced the appointment of Shanth Kumar as Head of Marketing, Digital, and E-commerce.
Kumar is accountable for building and riding virtual and e-commerce techniques, both long and short, while initiating a digital transformation at an organizational stage. Kumar’s enjoy could be leveraged to reimage Bioderma’s commercial enterprise in the digital age and respond, adapt, and improve the client experience.
With over 12 years of significant omnichannel enjoyment, Kumar understands handling emblem strategies for top rate and comfort categories. An MBA in marketing, Kumar had advanced labored with multinational companies like Dell India, Diageo Plc, and Sebamed, where he treated various roles. His competencies include developing and dealing with P&L, brand management/approach, digital advertising and marketing, innovation, and patron insights to reach commercial enterprise/brand answers.
Kumar said, “Joining the organization gives me an unheard-of possibility to paintings in a globally aggressive digital environment and construct a strong platform for the company. At Bioderma, I look ahead to introducing superior digital experiences for higher selection-making as well as helping the team with robust technology for advanced organizational performance.”
Kumar became provided as a Distinguished Leader of the Year, 2018. He was additionally presented by way of India Book of Records, 2017, and changed into regarded through Tetrapak for product innovation in the spirits industry.