In 2013, we commenced our organization Fit & Glow Healthcare Pvt Ltd, and it becomes to work around our passion for health, well-being, and nature-inspired beauty products. We wanted to introduce the purchasers to a new idea of merchandise that contained the first-rate and the purest kinds of bio-actives and with none harsh chemicals and preservatives. We focussed on studies, and I am happy that each product is driven by science.
We started with fitness and well-being products beneath the emblem WOW Life Science and extended the idea of nature-primarily based merchandise to the beauty phase with the WOW Skin Science range. So we had a first-rate set of studies-backed, natured-primarily based products made without any harmful chemical substances and preservatives, but we had to marketplace our products properly.
We thought of taking an extraordinary direction to sell our products than the same old fashion of putting in brick and mortar stores. Since our beyond revel in showed that the virtual medium becomes a nice manner of attaining out to new era of customers, folks who are willing to attempt new products and services.
Foraying into digital space
To sell our products, we leveraged the digital platform – e-trade portals – to attain a maximum number of customers no longer simply in India; however, in the US as properly. We realized that e-commerce became the following big thing in retailing and took advantage of this platform’s recognition.
Going virtual also intended that we could attain out to customers in smaller towns and towns to promote our products without being bodily present there. Today, our merchandise is available on all popular e-trade portals like Amazon, Flipkart, Nykaa, Myntra, and Big Basket.
As a logo, we have got a completely ‘Customer First’ strategy. We are a completely sturdy feedback-pushed agency. Our product method, conceptualization, or even improvement are primarily based on what the clients are announcing and asking at each step we paintings across the feedback on customer revel in. That is one awesome fee proposition.
That is why we decided no longer to take the same old advertising and marketing route, as a substitute focussed on social media. It was like selling the logo through phrase-of-mouth – the first-class type of logo merchandising there’s. We are properly aware that social media plays a key function in promoting an emblem today within the age of digital advertising. That is why we need to leverage social media. And we did that.
Moving far away from the conventional branding method, we used YouTube and Instagram’s energy to sell the brand’s nature-based totally, science-subsidized variety of products. The strategy became to spread attention via product movies. This has had the favored result, as the influencers have noticed the variety and are speaking to me approximately their channels’ goods. We are happy that the influencers have shared high-quality evaluations of our merchandise with their visitors, who are our target audience.
We took this path because we wanted our customers to understand our emblem’s USP and the particular formulations earlier than they made a buying selection. That is why content advertising has played a primary role in our logo advertising strategy.
Celebrating achievement inside the market
This virtual first advertising and retailing strategy have worked nicely for the brand. Today we are one of the high-quality-promoting manufacturers on Amazon. In reality, we’re now hitting the brick and mortar shops with our products. Now that the purchasers are privy to our emblem and our products’ efficacy, we’re giving the clients a choice to touch and experience the products earlier than shopping for. Now you may discover us at Health & Glow and other splendor retail stores in Bangalore, Delhi, and Mumbai.
We had been successful because we could offer our clients innovative merchandise with unique elements at a lower priced fee. We have focused on the formulations as on the packaging to ensure maximum efficacy of the goods, keeping them infection-free.
To keep tempo with the client shopping for the behavior, we first reached out to them thru the digital medium. Only as soon as we leveraged the net area to popularise our merchandise did we think of moving to the brick-and-mortar retail area, and we’re ready to make our mark in that channel as well.