Digital Marketing Director

Practising Law Institute (“PLI”), an revolutionary leader in felony training programs and services, is looking for advertising and marketing professional to fill the position of Digital Marketing Director. This position calls for a bachelor’s diploma in addition to experience setting up, implementing and coping with a digital marketing method. PLI’s customer base consists of a massive array of prestigious regulation companies, groups, and government corporations.


As PLI works to put in force Salesforce Marketing Cloud and Pardot, virtual marketing techniques play an more and more pivotal role and this function is essential in attaining our business goals and objectives. The best candidate for the Digital Marketing Director role may have each enjoy and ardor for virtual technologies and making use of exceptional virtual advertising channels.


• Build, plan, implement and manipulate the overall digital advertising approach, with a focus on surprisingly customized consumer journeys

• Manage, educate and lead the virtual marketing crew, making sure everyone remains abreast of the present day nice practices, innovations, and trends

• Oversee present digital advertising and marketing channels and explore possibilities for leveraging new channels

• Measure ROI and KPIs throughout all virtual efforts

• Manage virtual marketing finances and make suggestions to optimize based upon performance

• Oversee the businesses social media money owed

• Measure and manipulate online content

• Build an inbound advertising plan to draw and interact new Privileged Member potentialities

• Research competition, investigate benchmarks and provide tips for development

• Work intently with internal teams to broaden digital campaign belongings and run targeted paid promotions

• Collate and examine campaign performance, internet site visitors, and other virtual metrics the use of Google Analytics, search engine marketing, vendor records, and different reporting gear

• Continuously look for opportunities to grow, refine and improve upon our present-day virtual approach

• Serve as product “champion” for Salesforce Marketing Cloud and Pardot and make sure we completely leverage those tools to acquire organizational desires

• Other duties, as assigned.


The Digital Marketing Director will manage a Digital Marketing Manager and Digital Marketing Associates.


• BA/BA diploma in advertising or equivalent required.

• Proven revel in as palms on Digital Marketing expert with 7-10 years’ experience.

• Excellent understanding of digital advertising principles and best practices.

• Experience with social media, Google AdWords, e-mail campaigns and search engine marketing/SEM.

• Excellent experience working with Salesforce Marketing Cloud and/or Pardot, Marketo, Eloqua or similar tools

• Working know-how of advert serving equipment.

• Knowledge of internet analytics gear (e.G. Google Analytics).

• Skills and revel in innovative content writing.

• Some revel in the usage of Photoshop, Illustrator, WordPress, SharePoint or different visual layout and wire-framing tools.

• Proficiency in HTML, CSS, and JavaScript.

• Experience with artwork course associated with web layout.

• Analytical mindset and critical wondering.

• Excellent communication and interpersonal abilities.

• Excellent time control talents.

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