Accelerize and its digital advertising software division CAKE introduced that STEAM, a full-provider digital marketing employer, has boosted virtual advertising overall performance for its increasing listing of customers with CAKE’s advertising intelligence platform. STEAM leverages the cloud-based totally platform to track campaigns for customers across more than one digital advertising channels, manage associates, shape payouts, optimize marketing campaign performance in actual-time and greater. With CAKE’s era and industry-leading help group, the company has finished a more potent online presence and better lead monetization effects for its clients from a selection of direct-to-client industries, including domestic development and e-trade.
“From the start, I had the mindset that we might no longer make any compromises on the era. The purpose turned into to construct a solid structural basis by using the maximum effective and strong virtual marketing platform within the marketplace to develop our commercial enterprise,” stated Lindsey Ruttan, Founder of STEAM Digital Media. “CAKE is an outstanding solution and our organization has benefitted from the funding. Additionally, CAKE is dedicated to making certain that we receive an fantastic revel in with the very best degrees of service and help. Meeting the demands of advertisers and shoppers can be complicated. CAKE affords distinct, real-time visibility and insights into move-channel campaigns, plus international-class customer service to assist pressure our persisted achievement.”
STEAM, an acronym for Saving Time, Energy and Money, is a strategic associate with manufacturers that permits them to increase their online presence via direct response advertising. The employer’s services include associate program control, online patron acquisition thru email, social, search, cell, and video advertising and marketing, plus more.
Digital advertising has long promised the ability to alternate how entrepreneurs interact with their customers. And now for the primary time, digital advert spending inside the US will exceed traditional ad spending. According to eMarketer, this 12 months will mark a prime milestone inside the global of advertising with general digital ad spend developing 19% to $129.34 billion, that’s fifty four.2% of anticipated total US ad spending.
There’s no doubt that digital advertising is a smart investment for brands to attain and interact with their audiences,” stated Santi Pierini, CAKE President, and Chief Operating Officer. “STEAM demonstrates the fee that businesses find when they manage, degree and optimize virtual advertising campaigns with CAKE, thereby driving higher monetization of leads and innovation via actual-time advertising and marketing intelligence. It is not able to see STEAM expect CAKE as a key factor of its digital advertising method and generation for its expanding patron base. We are proud that CAKE is presenting forward-searching businesses like STEAM with a competitive gain for the persevered boom.”