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Ocado makes more tech-centered food investments

Julia R. Williams by Julia R. Williams
August 18, 2025
Home Food Technology

Online grocery business enterprise Ocado has bought a 58% stake in Jones Foods Co., the largest vertical farm in Europe, Bloomberg said. Ocado will use its automated structures to make herb-growing operations greener and hinted it could provide Jones Foods Co.’s herbs on its same-day shipping platform, Ocado Zoom, within the U.K.

tech-centered foodOcado is likewise becoming a member of forces with Infinite Acres, a startup that desires to grow neighborhood produce in urban facilities or places where get right of entry to fresh food is tough, in line with a company press release. Infinite Acres will use Ocado’s software program and hardware systems together with artificial intelligence, automation, and robotics.
The Infinite Acres challenge also consists of partners, eighty Acres Farms, a U.S.-based indoor farming employer, and Priva, a Netherlands-based tech business enterprise.

Dive Insight:

Just like online grocery, indoor agriculture is full of opportunities for automation and expanded efficiency. The excessive charges of utilities required to run indoor farms and the steep rate tag for elusive actual estate in predominant metro regions make margins razor-thin. If tech-enabled structures like the ones that Ocado develops can help enhance performance and optimize manufacturing, the enterprise will be an effective best friend for indoor farming startups looking to enter food retail. It also gives Ocado an inner track on sourcing.

Indoor farming startups have won traction in the latest years because the idea of farming within the middle of huge towns caught on, which includes task-subsidized AeroFarms and Bowery. Urban farming startup Square Roots has been targeting grocery store parking lots in some stage in the United States. These days, it announced a partnership with Gordon Food Services to set up its field farms at the organization’s campuses throughout the country.

Meanwhile, packaged salad organization BrightFarms introduced plans to expand its retail footprint in 4 areas. It operates hydroponic greenhouses to supply supermarkets with packaged salad products and different fresh, leafy vegetables 12 months-spherical.

At the pinnacle of its obvious appetite for indoor farming, Ocado these days participated in robotics startup Karakuri’s $nine.1 million seed spherical. The London-based outfit makes two food-targeted robots, along with one that could draw from 48 exclusive substances to create prepared-to-eat food. Ocado’s funding factors in advancing the technology and efficiency behind fresh food are the first-rate priority for grocers as they struggle with restaurants.

Partnerships are a top priority for Ocado, which has a cope with Kroger to develop 20 customer fulfillment centers within the U.S. Ocado is likewise working with Canadian conglomerate Empire Company Limited to launch Voila through Sobeys and Voila par IGA, new online grocery transport services in Quebec and Ontario that use Ocado’s technology.

The assembly witnessed the other high dignitaries like Professor SR Singh, Director of the Institute of Agricultural Sciences, the rector, Professor Mr. BD Singh, Professor Mr. RP Singh, the Dean, and Professor Mr. Alok Jha, coordinator of Food Science and Technology.

The Author “Tom Schiavo” is an expert Tech adviser who labored for numerous multinational businesses like General Electric, Verizon, Bellsouth, AT&T, Qualcomm, and Gillette. Although a professional with a wealth of experience, he stepped down from his role in those corporations to eventually open up his personal Tech consulting forum. He also gives unfastened advice on all of the present-day gadgets in the marketplace and runs a website on Technology News

Julia R. Williams

Julia R. Williams

I love technology, and I love to share what I learn. I write about the latest tech trends, from hardware to software and beyond. My writing has appeared in various online publications and print publications, including PCMag, MakeUseOf, TheNextWeb, and more. I'm based in San Francisco, California.

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