DouxMatok, an Israel-based food generation startup, has raised $22 million to begin large-scale manufacturing of its sugar reduction solution as it commercializes the product in Europe and North America.
The enterprise’s first product can reduce up to 40% of the sugar content material in diverse foods and baked goods while maintaining the equal taste profile, in step with an announcement. DouxMatok is planning to make its technology bigger to include greater products and flavors consisting of salt.
The funding spherical changed into led using BlueRed Partners from Singapore. Other strategic investors consist of Südzucker AG, the biggest European sugar organization; Royal DSM, a worldwide chief in science-based vitamins; and Singha Ventures, a company task fund of one of Thailand’s biggest meals and beverage conglomerates.
Dive Insight:
As clients grow increasingly worried approximately extra sugar in their diets, businesses are trying to find a solution that won’t negatively affect product flavor. With the investment DouxMatok acquired, the organization will possibly be able to quickly scale up manufacturing. And if it can supply on its claims of decreasing 40% sugar content in a food product without changing taste, mouthfeel, or texture, then it could attract the interest of several CPG brands around the sector.
About 71% of customers examine the sugar content on labels, and 46% need to lessen their sugar intake, consistent with surveys. In the latest years, food and beverage corporations have invested in developing synthetic sweeteners. Stevia has been one of the distinguished substitutes. However, the non-caloric sweetener and other comparable products have left customers with a bitter taste. DouxMatok claims its products do not have the same off-placing aftermath.
Despite the purchaser’s desire to lessen sugar for fitness motives, the flavor remains the key. This could provide a chief benefit for DouxMatok. Analysts have stated that taste and the beauty that sugar offers are one of the maximum crucial things when it comes to purchasing decisions. Americans generally eat more than 13% of their general day by day calories from added sugars, consistent with the FDA.
But DouxMatok isn’t on my own in launching sugar-discount improvements. Ingredion brought a line of low-sugar glucose syrups years in the past to help food manufacturers reduce the amount of delivered sugar listed on Nutrition Facts panels. The FDA is requiring it to be indexed on product packaging as a part of the up-to-date label beginning in 2020 and 2021. Additionally, Kerry evolved TasteSense, a natural flavoring answer designed to deliver lower back sweetness when sugar is decreased. These products suggest there might be masses of opposition for DouxMatok in the marketplace.
However, with maximum CPG companies interested in sugar reduction, and a lot of them making it a concern, there will be a possibility in the marketplace for multiple options.
Danone lately added a Greek low-fat yogurt with two grams of sugar referred to as Two Good, and Kind has been running to reduce the sugar content in its products for years. Additionally, Nestlé researchers have engineered holes and speedy-dissolving sugar molecules to allow manufacturers to reduce by 40% without reducing the beauty of their merchandise, which sounds very much like DouxMatok’s era. Last year, the Swiss meals giant launched its first chocolate bar made with its new sugar reduction generation in the U.K. and Ireland.
The ultra-modern investment round wasn’t the first for DouxMatok. In 2017, the corporation received $8.1 million to increase the production of its sugar-reduction generation. More of the present-day funding round will move towards its R&D work on salt reduction. Although there may be opposition to different salt-reducing technologies, if the company establishes its popularity with sugar, salt, and other innovations, it ought to gain momentum.
