The Indian dressmaker handbag brand is working on a detailed plan to make its footprint bigger. In an interaction with BestMediaInfo.com, Neena Lekhi, MD and Chief Design Curator, Baggit, said the brand might majorly put money into advertising and marketing and enlargement, in conjunction with specializing in product reengineering and launching products for the younger target market at a lower MRP. Baggit is going on an aggressive virtual and omnichannel advertising spree to expand its footprint throughout the United States of America.
The brand has launched several new products under the side of a sub-brand to enchantment to a larger customer base. The enterprise has additionally revamped its website to increase its online sales.
The 19-yr-old logo has sales of Rs one hundred crores. It is now aiming a double-digit growth to invest largely in digital and omnichannel advertising and introduce new product segments.
At present, Baggit holds 52 one-of-a-kind logo shops with 1,000+ retail outlets through multi-logo and massive format shops throughout us of a. The Indian accessory brand now plans to expand its attain to tier III and IV cities.
In an interaction with BestMediaInfo.Com, Neena Lekhi, MD and Chief Design Curator, Baggit, said, “For the yr 2019-20, we’re keen toward investing in advertising and enlargement. We are also focusing on the product reengineering and coming up with merchandise for the more youthful target audience, with decrease MRPs even while the raw cloth prices are going up.”
The logo’s advertising funding went above the line with the release of its #PutItOnTheTable marketing campaign, closing the year. For the present day year, Baggit plans to launch campaigns on the sub-logo ‘gg.’
Besides marketing, customer relationship management is one of the critical activities that the emblem does to understand client options and create recognition and engagement.
“We had accomplished a tender release of CRM in 2018, and are simultaneously preparing for its integration in our present systems and elevating the service satisfaction. We have been given a massive response from the give-up purchasers in terms of the frequency of visits, and we have seen a significant increase in basket sizes. We will release our loyalty program in FY 19-20,” Lekhi said.
For its sub-emblem ‘gg,’ the brand has kept the prices low, thinking about the more youthful technology.
According to Lekhi, “Digital and new-age marketing mediums are equally important mediums for product advertising.”
The next massive advertising strategy for the corporation is AI advertising and marketing, to examine the massive consumer facts if you want to apprehend the product and the clients and raise what they enjoy across the fee chain.
Speaking approximately the website revamps, Lekhi stated, “It will help us in growing the income numbers, beautify the client experience, and also in accomplishing to the smallest cities of India.”
The organization has also released its emblem outlet in Dubai, partnering with the Landmark organization and promoting recognition on increasing there in the coming years.
According to Lekhi, “Collaboration in a commercial enterprise is very crucial to be a hit emblem. Today, bloggers, influencers, or celebrity engagement sports assist us in constructing engagement with the existing consumer base and also to reach out to a brand new set of consumers. Fashion continues to change, and influencers help us reach out to their respective groups in an authentic manner, and for this reason, we often do such engagements. Our brand ambassador Shraddha Kapoor has made the campaign #PutItOnTheTable greater essential and applicable by way of lending her voice to the marketing campaign.”
