19 Jun 2019 — Israeli meals-tech agency DouxMatok has secured US$22 million in a Series B investment round for its sugar discount answer that permits a discount of “sugar with sugar.” By increasing sugar shipping efficiency to the tongue’s sweet flavor receptors, the generation of meal products is made with 40 percent less sugar without compromising flavor, mouthfeel, or texture. The funding hopes to permit DouxMatok to scale up its “leap forward technological platform” globally, as well as explore the technology’s applicability to other flavor profiles, including salt.
Eran Baniel, DouxMatok CEO and Co-Founder, tells FoodIngredientsFirst: “The funding spherical seeks to help the business’s imaginative and prescient to offer green taste delivery without compromising flavor via five key pillars:”
Faster scale-up to get extra sugars for NPDs and launch product sales in Europe and North America.
Further, help food product developments, provide extra scalable recipe re-balancing services, and increase new meal applications. This consists of the building of ultra-modern utility labs inside the applicable markets.
Accelerate studies and improvement to optimize sugar reduction and increase the corporation’s offerings, addressing key customer wishes.
Launch a new advertising and marketing campaign.
Apply the proprietary flavor transport technology to other taste profiles, inclusive of salt.
“The project of presenting a sugar discount solution isn’t simply vital for the consumer, but also for food organizations that rely on sugar to create the world’s top-selling merchandise. We’re looking ahead to supporting DouxMarok’s team in scaling their leap forward technological platform globally, the best one which enables a reduction of sugar with sugar,” says Yishai Klein, Managing Partner of BlueRed Partners, a fund focused on investing in “disruptive, early and boom-stage technology” agencies and a Series B lead investor.
“We now have the opportunity to speed up commercialization so that we can lead the hunt for lowering introduced sugars, even as we present purchasers with the tastes they love and need. Our new and existing traders make it viable for the organization to speed up growth to meet the big market call for what we’re experiencing,” says Daniel.
Led by way of Singapore primarily based BlueRed Partners, the spherical funding consists of strategic buyers, along with Südzucker AG, Europe’s biggest sugar company; Royal DSM, a multinational active in technology-based nutrition; and Singha Ventures, a company mission fund of Singha Corporation, a Thai food & beverage conglomerate. Existing shareholders Pitango Venture Capital and Jerusalem Venture Partners, and new investors BtoV Partners, OurCrowd, and La Maison have also participated in the spherical.
A generation that reduces “sugar with sugar”
Twenty patients had been granted for DouxMatok’s era, and product development took over six years. The R&D team has covered scientists with specializations spanning material sciences, natural and synthetic chemistry, sensory sciences, drug transport, and food technology. Foods made with DouxMatok sugars had been perceived as candy as a complete sugar reference and were regularly being favored in blind tastings in terms of both choice and purchase aim.
Daniel keeps, “the most important project – and opportunity – is to rebalance recipes so that the eliminated sugars are changed by way of nutritional fibers and/or proteins, to complement the reduction of sugars with added nutritional values.”
DouxMatok’s technique is not to disrupt the industry or the customer. Our generation will allow the industry to hold to make the identical indulgent merchandise, with the same taste, and forty percent less sugar, whilst purchasers will not want to change their behavior – all of us will benefit from a much progressive nutritional profile.”
Big-scale manufacturing and sales of the product are enabled with the investment aid, as the corporation commercializes in Europe, after which North America and Asia. DouxMatok sugar is predicted to be available in preliminary industrial portions within the last quarter of 2019, following joint industrial manufacturing with Südzucker AG. Additionally, DouxMatok is presently engaging in diverse collaborations with multiple meal groups to reformulate famous products to have reduced sugar quantities.
“We’ve correctly completed butter biscuits and white cake all through European Institute of Innovation and Technology primarily based tasks with numerous leading European agencies and Reading University,” says Daniel.
The sugar is DouxMatok’s first product developed below its proprietary efficient flavor delivery platform. The organization intends to amplify the platform to encompass further substances and flavors, together with salt.
“So a long way, we’ve selectively centered our efforts on baked items, such as biscuits and desserts; chocolate; spreads; sugar confectionery, like gummies; and cereal bars,” the organization says.
